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Hmmm, well I dissected ChangeThis idea before. What I didn't like is it is too hard for bloggers to cut and paste and link to ChangeThis manifestos.

I think the total number of downloads could have been even an order of magnitude higher had they made the content more bloggable-friendly.

I like how they've implemented what I've heard named an "open call model" for soliciting new manifestos and having the best ideas bubble to the top.

I still don't buy into their own manifesto that blogs aren't effective and they preach to the choir. Nothing inherently different about the CT manifestos in terms of crossover outside your own choir.

BTW, Diego is was very nice to meet you in person at BloggerCon (however brief it was).

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