"At Stanford Shopping Center yesterday, we walked by this fine retail establishment.
Apple Store, Stanford Shopping Center, via Flickr
As we passed, my son (who's three) shouted, "HEY! THAT'S THE IPOD STORE!!!"
Update, 28 April 2005: This morning I asked him, "How did you know the iPod Store was an iPod store? Did you see the iPods in it?"
He said, "No! It looks like an iPod!"'
He's right. It does look like an iPod. When you're doing this fractal brand thing right, everyone knows it. Especially three-year-old, precocious design critics.