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"We're all firmly in this together—marketers, designers, clients, agencies, researchers, ethnographers, art directors and writers, all being sniped at, out-thought, and remixed by consumers younger than our own kids. "

That's quite a mouthful and quite accurate. The lines have not just blurred within fields and industries but outside, and around them as well. I've described this as "playing in each other's sandbox" using the examples of AKQA designing product interface for Microsoft and Frog Design creating digital marketing campaigns for GE.

The fact that Paul was tapped to write this article, and not being a "traditional ad guy" provides further proof.

Thanks for pointing us to the article.

Thanks David. Paul wrote a pretty sweet article.

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