Thinking about Toyota
A must-read about Toyota: From 0 to 60 to World Domination
How does Toyota win? By coming an evidence-based culture with an eye to the long view. By investing in incremental innovations to build long-term brand equity, and investing the payback in revolutionary innovations like the Prius. By paying attention to technical details and to the humans who design and build the cars and those who service and drive them.
It seems simple, right? Realization and implementation are so tough.
thank you for the summary of toyota's reasons for winning, diego. excellent concise synopsis.
Posted by: niti bhan | 18 February 2007 at 03:29 AM
Gotta love the Speed Racer "tribute"
Posted by: Menge | 18 February 2007 at 04:06 PM
Good story about long-term thinking (as opposed to managing from quarter-to-quarter).
I especially liked that they put the word "Whack!" in bright yellow letters on the cover in the print edition.
Posted by: Roger von Oech | 19 February 2007 at 07:19 AM
speed race is dangerous :-S
Posted by: handkante | 27 February 2007 at 06:59 PM
The secret to Toyota is the Toyota Production System -- it is simple, but still remains a stumbling-block for many people precisely because it is so simple, but it works.
Posted by: shmula | 06 July 2009 at 06:22 AM