oooooph. I just took Bob Sutton's new Flying ARSE self-assessment test, and I barely threaded the needle between unbelievable perfection and being a borderline arse. It's a fun little test, and a good reminder that The Brand Called You is but a fragile flower, easily damaged in liminal spaces such as an airliner.
I love the fact that Dr. Robert Sutton, esteemed Stanford tenured professor, is enthusiastically putting up quick and dirty web apps like this, the original ARSE test, and -- my favorite -- ArseMail. He does them without a lot of drama, ships something quick-like, and then starts iterating them to perfection based on feedback from real users. And he taps a system of connected mavens to spread the word. Sounds like creating infectious action to me. Doing cool stuff and shipping it.
Design thinking and doing, in other words.