"Doing the right thing is important, which is where strategy comes in.
But doing that thing well—execution—is what sets companies apart. After
all, every football play is designed to go for a huge gain. The reason
it doesn’t is because of execution—people drop balls, miss blocks, go
to the wrong place, and so forth. So, success depends on execution—on
the ability to get things done."
- Jeffrey Pfeffer