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I think it was Seth Godin who defined marketing as "getting customers to know, like, and trust you".

Sure you could re-write that with phrases like "creating awareness", "ensuring they get good value", and "monitors the distribution of products" . . . but I like the simple version.

I prefer this one:

"marketing (management) is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value."
form Kotler/Keller Marketing Management

I think most textbook definitions of marketing are outdated as they rooted in the 50's and 60's ideas of marketing.

They still look at is as a one-way message, but nowadays the customer is involved in your message. What they say on Yelp or YouTube is part of your marketing mix and I think alot of managers are still fighting for control instead of embracing and empowering them.

I think the marketers that "get it" are the ones giving up some control and instead seeding the "rules" of how their brand should be talked about.

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