A while back I wrote about the crazies at Ducati tapping in to the power of co-creation. By promising to use a name submitted over the web for its new G8-based car/pickup, Pontiac is pushing that idea harder. If you go to Tame the Name, you too can submit a name for this new product. How cool is that? Go ahead, submit a few.
I've said it before, and I'll say it again: when it comes to using the web to push the frontiers of marketing, the people at GM know what they are doing. I love this initiative: good marketing takes guts, and Pontiac is about to enjoy a true brand renaissance. They finally have fantastic product (but perhaps poorly timed, given $4 gas...) and it appears as though their marketing folks are working hard to shed any remnant of their screaming-chicken past. Another decade of this kind of execution and Pontiac will be the new BMW. I kid you not.