« Jill Bolte Taylor at TED2008 | Main | Presenting the Lutzinator »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c31c69e200e5516373e08833

Listed below are links to weblogs that reference Messing around with virality in Facebook:

Comments

Hey Diego, I think a few attributes:

*passionate "fans" who have friends with similar backgrounds (d.school)
*facebook = virality: newsfeed and fb's ability to aggregate information meaningfully (newsfeed's "x of your friends are fans of d.school")
*content: the page needs some pizzazz! d.school toys, pictures, post-its, vids of class projects, students in action, lecturers, conflicts.. the juicy stuff.

So we're fans now. Now what? (I imagine fb is asking this q'n internally)

Also, any more room in CIE for add'l projects? I've been chewing on one for 8 months...

I had the same thought shared by Min, that is, facebook itself is perhaps the biggest maven(newsfeed etc)...i wonder if those 4 mavens did anything actively to increase the fanship?

And now your blog post will get more traffic(fans) too :)

Additionally, it would be interesting to know how many of the fans had previously never heard of the d.school...because perhaps only these would be the 'true converts'

What would you exactly expect Diego? A pattern similar to an exponential growth curve, or more of a life-cycle S-curve ? Do 'marketing' messages spread like a viral epidemic or do they also have a limited lifespan (in being interested, new and capturing attention) ... Seems to me the last explanation would be more valid.

Stuck at 100+ for a few days - looks like growth has flattened.

I'd venture your invitation got two generations out before the motivation to become a fan failed to regenerate. Reciprocation ("ok, I'll play with you") with the four mavens probably counted for one generation, but further away, that incentive diminished.

There's little apparent value in remaining an 'active' fan (to date), so retention would be a concern if you wanted to avoid a 'shark's fin'. (Andrew Chen has some good posts on viral growth, including here. In the comments, see a mention of the classic Bass Diffusion Model).

Stuck at 100+ for a few days - looks like growth has flattened.

I'd venture your invitation got two generations out before the motivation to become a fan failed to regenerate. Reciprocation ("ok, I'll play with you") with the four mavens probably counted for one generation, but further away, that incentive diminished.

There's little apparent value in remaining an 'active' fan (to date), so retention would be a concern if you wanted to avoid a 'shark's fin'. (Andrew Chen has some good posts on viral growth, including here. In the comments, see a mention of the classic Bass Diffusion Model).

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)