I'm a big believer in knowing by doing. So in preparation for my upcoming Stanford class on Creating Infectious Engagement, which will involve a viral marketing project for Facebook, I've been messing about a bit over in their part of the world.
This past weekend I set up a "I'm a fan of" page on Facebook for the Stanford d.school. Using some tools built in to Facebook, I sent notice of this fan page to four key connected mavens, and have been tracking the membership stats over the subsequent days. Here's what the curve looks like, tracking the total number of fans at the end of each day (or at my 10pm bedtime, to be more precise):
I'm not sure what to think about these results. Any comments or ideas from Facebook and/or marketing gurus would be great.