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Diego,

Great post. To paraphrase Bill Cosby, "I don't know the key to success, but I do know that trying to please everyone is a sure path to failure." Or as my father-in-law likes to say, " I have a long list of friends, and short (but not that short) list of enemies, and I am equally proud of both lists."

It also makes me think of something that was inspired by an experience I had at Abercrombie and Fitch. I tried to walk in with one of my teenager daughters and the very loud and unpleasant music drove me out within minutes. As my 15 year old explained, this was done on purpose because they want to attract people like her, and drive old and unhip people out as quickly as possible. Thus, and interesting design question is not just "who do I want to please" but also "who do I want to drive and away and annoy" with this experience, product, organizational structure or whatever.

I've discuss this point with a friend for many years, but we talked about "originality" and how new things always produce a sense of rejection.
What's very important, in my opinion, about this subject is to avoid a very present danger when working in the edge of innovation: being original (or controversial) just for the originality. Originality, as you very strongly suggest, must be produced by "real human needs".
A very pathetic example is in many rock and punk bands, where the fashion and bad words are used but the essence is lost.

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