« metacool Thought of the Day | Main | The new iPhone 3G is cool, but... »

Comments

Great example of infectious action stemming from something that's quite thoughtfully planned. Both considered and malleable. An interesting example too is Honda's first-ever live TV "ad" in the UK, which declared "Difficult is Worth Doing" and featured three real-time minutes of skydivers jumping over Madrid, moving in synchronicity to form the word "Honda." Not only did an audience grow over the broadcast, but viewers became immediately active, posting You Tube clips and blogging feverishly. One in every 670 blog posts in the world wrote about the live ad before it even aired. Only missing piece is what they could have done to engage that response even further. Why stop at You Tube postings and a web site? Still, it's well worth a look: http://www.youtube.com/watch?v=hA3GL1mGfCQ&feature=related

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)