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Diego,

Enjoy your Holidays.

How do you reconcile Mike Impute principle with the Minimum Viable Product concept?

http://en.wikipedia.org/wiki/Minimum_viable_product

All the best in 2011.

Arie.

Diego,

Excellent post! This section caught my attention:

"in my experience, many marketers worry more about communicating with each other internally than they do with real people in the marketplace. They spend more time reading reports created by others than they do learning from the market directly. "

I could not agree with you more.

I am not a marketing expert but I can say that empathy would really make a difference. Many of my clients chose me over the others because they feel that I understand them better than others. ultrasonic cleaner

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