Why Subaru is my favorite car brand today

It's all about a brand that is based on a truth rooted in getting real stuff done in the world.  It's not about selling the sizzle, it's about selling a steak that sizzlers.  Hot!  And a juicy one at that.

What makes it all authentic is the relatively close tie between the WRX's you see pogoing around in this video and what you or I could buy down at the corner Subaru dealer.  They're a lot closer to the civilian models than anything you'd find in NASCAR, let alone Le Mans racing or even touring cars.  Effective marketing is about brands that are real, not fake.  Truth, not myth.

Comments

[Gen Kanai]

I agree Subaru is a great brand for so many reasons not only the ones you mentioned but additionally: the long-term commitment to AWD, the long-term commitment to their boxer engine configuration. My last car was a WRX wagon and I loved driving in it. If I get another car (no need for one in Tokyo really) I'm leaning towards the new WRX STI as it's a great balance of size, performance, cost.

[Diego]

Thanks for your thoughts, Gen. I'm right there with you: I love how Subaru says, "Dammit, we KNOW that a lower center of gravity is a Good Thing, and we're going to put boxer engines in our cars no matter what everyone else thinks."

I'm thinking of finding a good second-hand version of the previous generation STI. I'd like one in White. Anyone know of one?