It's all about a brand that is based on a truth rooted in getting real stuff done in the world. It's not about selling the sizzle, it's about selling a steak that sizzlers. Hot! And a juicy one at that.
What makes it all authentic is the relatively close tie between the WRX's you see pogoing around in this video and what you or I could buy down at the corner Subaru dealer. They're a lot closer to the civilian models than anything you'd find in NASCAR, let alone Le Mans racing or even touring cars. Effective marketing is about brands that are real, not fake. Truth, not myth.