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Diego, thanks for sharing more on storytelling. We can all tell better stories.

Diego, I really benefit from your thoughts on storytelling. My work with clients uncovers the lack of story and storyteling all the time. Not only in terms of product development but also in terms of organizational culture - there is no unifying story. Without it, there is no POV or big idea around which to create what I would call "cool discipline" - the standards and behaviours that a great story will cause people to unite around, set aside ego because of, sacrifice for and supply creative energy to. There is a great deal more to be said about this; but what a great conversation to have!


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