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I love the fact that you're talking about "beating the commodification" of our society. There's actually a new word floating around called "microstige," which is characterized by companies like American Leather. This is an emerging consumer trend of loving the process of manufacturing and development as much as the final product. It's a backlash against masstige"--creating luxury products for the masses. The new discerning consumer is striking back against the conglomeration of America. With the consolidation of Federated and Mays Department Stores there will be even less competition and variety in products and brands. I join you in urging society to look for cool stuff, search out the products made with love and care, and fight against this tidal wave of commodification!

Microstige.. Masstige... cool words for interesting ideas!


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