« Bono's Important TED Talk | Main | "Just enough is more", and other pearls of wisdom »


It is very exciting to see that Nike built their social responsibility right into the product line, making it easy for prospective buyers to sense a new story behind the brand - and so, possibly, rebuild trust that had been lost. I am inspired to cut them some slack re: their previous labor practice problems and see where this Considered line goes. Very interesting...

Hi Andrea,

Yes, building social responsibility into the product is the best way for Nike to shift its brand meaning.

I work in a shoe-centric corporate culture, and the Considered line is making a big splash... they're certainly getting the attention of shoe mavens!

Did anyone notice that they built a whole new line of shoes to promote sustainability? That makes me think that their other shoes are made just the same way as they always have been.

The comments to this entry are closed.