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I read your Business Week column, and fully agree. You might be interested in this: www.eightprinciples.com - it's a short flash video on The Eight Irresistible Principles of Fun, created in part as a response to wondering how to get innovation/creativity/happiness/purpose into organizations.

It might also connect wtih your "create infectious actions" piece - the movie's had a great viral life (and my own personal mission is 'to infect a billion people with the possibility virus')

Warm wishes,


I really liked your article, especially your 'day a week refrence' I plan on using that myself now, I think it could really open some doors. Thanks again!


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