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Great photo Diego. Actually, this is the first time I've heard the term Beausage used. I like it. Reminds me of a term floating around the marketing world called Brand Utility—a simple way of referencing a useful interaction with a brand.

I've got some dings and scratches on my motorbike and it was painful to see the perfection decline, but this makes me think twice about that...

Hi Diego,

I really enjoy your blog. I've only been a regular visitor since early September, but in the last three months I've learned about such things as Bill Moggridge's "Designing Interactions" site (quite valuable), innovation metrics, the Ted Prize Winners, Firefox crop circles, and of course, "Unabashed Gearhead Gnarlyness."

Metacool is a wonderful window into the world of professional designers. I appreciate your efforts, insights, and general "take" on stuff.

Best wishes to you and your many readers!

Extending the "lesson" in the book, Velveteen Rabbit, perhaps "beausage" can be used to describe certain people who have grown into their own over time.
- another lurking fan of your blog, finally speaking up to say so
Kare, SavvyHer

Thank you all for the kind thoughts and interesting comments.

I love the Velveteen Rabbit connection. Perhaps that's the challenge of life as an adult, finding a way to make the "usage" of life make one more interesting to the world, and interested in the world, instead of the opposite.

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