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This blog posting is dated, but I found it comment-worthy in light of a recent experience. A course that I think would have great value, especially during this nascent period of the d.School's life, would address winning over skeptics to the advantages of design thinking in the business world. I was challenged by one such skeptic this week when I had the privilege of interviewing for admission to the GSB. My interviewer recalled a conversation that he had had with David Kelley over the summer and speculated that the d.School would not last as an experiment in business thinking. Let me assure you, making a case for Business + Design to someone who couldn't be won over already by one of its pioneers is somewhat daunting.

So how do you convince business-as-usual to try out business-by-design? You can't reap the rewards of design thinking if management isn't willing to give it a chance. Perhaps you are already fortunate enough to work at an "enlightened" company, but what if you find yourself mired in an inflexible, anachronistic corporate culture? Do you flee to find someplace more sympathetic or can you employ design thinking to turn skeptics into advocates? How could you apply design thinking to a process oriented function in a way that produces quantifiable results? Can you sell design thinking to individuals concerned with ROI? This blog referred to an article from Fast Company Oct 2006 that acknowledged the challenges out there, but how do you answer those challenges? I'm sure IDEO's experiences have yielded some lessons.

Maybe this is too much or too little to tackle in a class; maybe it could be just an extension of something on Innovation and Persuasion or folded into Tools for Experience Design. Whatever the case, should the Fates shine benevolently on me, these are all questions I would be interested in exploring.

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