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Great post (as usual), diego. I really enjoyed postrel's article.

Just a quick question as to whether this applies to web sites. I'd like to think it does, but the incredible success of many "ugly" sites raises some doubt. Companies like ebay, craigslist, wikipedia, myspace, drudge report, plenty of fish, etc. all had much better looking competitors. Sites which are seemingly the most aesthetic often don't seemed get the critical user adoption necessary to succeed.

Some related articles:
http://www.site-reference.com/articles/Website-Development/The-Surprising-Truth-About-Ugly-Websites.html
http://www.sitepoint.com/newsletter/viewissue.php?id=2&issue=355#5

Matt

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