« Director's Commentary of the Week: Gale Banks Turbocharges Jay Leno's Tank Car | Main | Venture Design, part 23 »


I agree with your idea about authenticity. Any company/product/movement that I want to get involed with needs to resonate with my convictions and passions. It's hard to find companies that have a strong enough vision to stick to thier authentic roots. I imagine that many companies start out with a clear vision and then cater to customers and stockholders thereby compromising some values. Unless, your companies philipohy is to stay true to your community of users/consumers. Threadless, a Chicago t-shirt desing company, allows the community to design and select the products (t-shirts) the whole process is controlled by the consumers and not the company. http://www.threadless.com/ Once the shirt is sold out - it's gone. New shirts are up for voting each week. This company will always be able to stay authentic.

I agree with you that a personal vision and consistency in purpose adds to authenticity. I often refer to the likes of Fight Club, Batman Begins, and V for Vendetta for examples of idealised and unique perspectives that overwrite the needs/wants of the ego in its characters. Through the metamorphosis they go through to become "more human than human," they represent an idea through and through.

So onto the next Law of authenticity, perhaps there is a correlation of the individual's ego to something analogous in how companies operate as organisations? Consulting with small- and medium-size businesses, I find it's often a chore convincing management that their clients goals and needs are priority number one. It's still rare for me to find clients that want to work towards something bigger and/or better than them.

Perhaps it's a stretch to ask, "Would you die for your cause," but how far are managers and executives really willing to fight for their organisation's cause?

Bruce Wayne, Tyler Durden, and V would die for theirs.

This giving up (read: sacrifice) to a notion is what offers a depth of authenticity, and can add to one's brand performance. Just like the no-neon rule at Jitensha Studio. His wisdom triumphs that of the client, perhaps at the risk of losing clients. But then, how do we gauge wisdom?

Wisdom = Knowledge + Experience

And do upper management or proprietors have the drive to become wise in their respective fields? Genuine authenticity comes from people with a drive to better themselves in any sense, not just in their particular profession.

The comments to this entry are closed.