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"It's about walking around, pouring gas on a bunch of little fires, rather than endeavoring to build one big bonfire yourself."

Man, does that hit the nail on the head, or what? I don't think I've heard a better description of next generation/contemporary marketing than that.

Yeah, it's a cool thought.

I came out of a panel discussion I hosted last year. Gil Penchina is the one who got us there.

You can see a video of the discussion here: http://metacool.typepad.com/metacool/2006/08/alwayson_the_en.html

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