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There is a lot of talk about how to orient the business schools of the future, in particular opening the students up to ‘design thinking.’
This conversation also needs the design schools to meet the business schools half way.
‘Design thinking’ is much more oriented to future thinking about possibilities and how to understand one's customers. Design approaches are oriented toward innovation, meaning, and creating new possibilities to generate new value.
The design schools generally are not incorporating budget management and business needs. B-schools teach application of resources to achieve business goals, and the necessary measurement tools. B-schools historically were trying to teach how to control an organization and the processes within it.

It is almost as if there needs to be a big table where both B-schools and Design schools can push integration and debate between the two disciplines. The MBA students should meet with ‘designer’s’ and be pushed to innovate solutions beyond where we can currently approach with our separate but expert model.

B-schools would be smart to teach their students about understanding human motivations and behaviors including physical, social, cultural, cognitive and emotional drivers. That is one of the key elements of marketing, understanding your customer. Design schools would be smart to teach their students organizational control and business goal measurement tools. I believe that students have chosen either school because they are passionate about one of the disciplines.

We should NOT be trying to teach MBA's how to be designers, and teaching designers to be MBA’s. We should be introducing each group to the others approaches so they can be more open to discovering possibilities and opportunities for growth.

I feel it is a discussion of incorporation and understanding. It is important for MBA’s and Designer’s to collaborate. We should focus on what they are passionate about.

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