"The next time you see somebody driving a Ferrari, don't think this is somebody who is greedy, think this is somebody who is incredibly vulnerable and in need of love. In other words, feel sympathy, rather than contempt."
- Alain de Botton
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Principles for Innovating
- 1: Experience the world instead of talking about experiencing the world
- 2: See and hear with the mind of a child
- 3: Always ask: "How do we want people to feel after they experience this?"
- 4: Prototype as if you are right. Listen as if you are wrong.
- 5: Anything can be prototyped. You can prototype with anything.
- 6: Live life at the intersection
- 7: Develop a taste for the many flavors of innovation
- 8: Most new ideas aren't
- 9: Killing good ideas is a good idea
- 10: Baby steps often lead to big leaps
- 11: Everyone needs time to innovate
- 12: Instead of managing, try cultivating
- 13: Do everything right, and you'll still fail
- 14: Failure sucks, but instructs
- 15: Celebrate errors of commission. Stamp out errors of omission.
- 16: Grok the gestalt of teams
- 17. It's not the years, it's the mileage
- 18: Learn to orbit the hairball
- 19: Have a point of view
- 20: Be remarkable
I prefer to feel gratitude for the public good of the rolling sculpture.
Posted by: Virginia Postrel | 31 July 2009 at 11:44 PM
Virginia, I agree. I'll judge the car separate from the driver. I love a GTO no matter who is driving it.
Actually, I have two friends who own a Ferrari, and each of them are amazing people. Of course, they're owners of front-engine, V-12 machines from the 1960's. With Pininfarina bodywork. No gold-chain Magnum PI cars there.
Posted by: Diego Rodriguez | 02 August 2009 at 10:49 PM