You may not like cars, or you may like them as much as I do, but I think we can all agree that the storytelling behind this Audi piece called Eliminating Luck is truly masterful.
I admire the way they've taken a complex subject, a subject associated with myriad statistics and difficult to relate to numbers (how fast does 300 km/hr feel, anyhow?), and turned it into something lyrical and quite beautiful. Effective storytelling is indeed an effective countermeasure when it comes to deconstructing complex situations and communicating their essence in an elegant way.
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